With as warm and unpredictable as this winter season has been, it was an exciting change of pace when Winter Storm Jonas hit the east coast. The biggest downside to having a winter wonderland, however, has everything to do with our automobiles. Clearing out mountains of snow on driveways, salting sidewalks and streets to prevent slippery conditions, and increased risks while driving are just a few setbacks that result from these anticipated snow days. With all of the stress winter weather conditions put on your vehicle, think about the impact these conditions can have when trying to sell cars in the middle of a blizzard.
If you are snowed in, chances are that car dealerships are snowed in right there with you. As soon as the snow stops, it’s common practice to shovel and remove the snow from on top and around your car. Imagine having to clean off hundreds of cars and having an entire lot to clear, not just a driveway. Winter conditions hit dealerships the hardest in regards to getting back to business after a storm. Rough winter weather conditions not only put pressure on the employees of the business, but also defers consumers from making the trek out to visit one or even multiple dealerships to go car shopping. Is there a plausible way to minimize the impact of extreme winter weather scenarios on business productivity, particularly in auto sales?
Well, one way is to have inventory readily available on your website for consumers to browse. If you think about it, snow days may even make for the best car shopping days because consumers can sit on their laptops or mobiles and browse through vehicles all day at just the click of a button. In fact, AutoRemarketing.com reported that Winter Storm Jonas had little to no effect on the buying and selling of used cars, stating that sales were up by 2% when compared to the previous year. This can be attributed to the trend of online inventory being readily available to customers from dealerships. Not only does it broaden the inventory, but also creates ease for winter conditions as well. The fewer cars on the lot, the less working capital you have to provide to maintain those vehicles. Why not increase your inventory off the lot by adding thousands of readily available auction cars to your website?
MyDealerOnline can bring these inventory considerations and much more to your dealership. Click here to find out how you can increase your online inventory to get you through the rest of this climate-confused winter season.