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Month: March 2016

Three’s a Party: The Role of Third Party Sites in Automotive Retail

Three’s a Party: The Role of Third Party Sites in Automotive Retail

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Traditional automotive retail consists of two main players; the dealer and the consumer. Modern automotive retail consists of the dealer, the consumer and every other factor that now influences consumers’ car buying decisions. From consumer shopping guides, to dealership reviews, to social recommendations on Facebook, we are given countless resources as consumers to guide our purchasing decisions in today’s digitally-connected, review-friendly society. When it comes to third party automotive sites, three’s a party as they offer benefits for both the dealer and the consumer. This blog post explores the…

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Allow Your Smartphone To Help You Make Smarter Buying Choices

Allow Your Smartphone To Help You Make Smarter Buying Choices

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How much do you rely on your smartphone for everyday tasks? It’s impossible to deny how dependent and addicted today’s society is on their cell phones. From communication, to photography, to mapping directions and even shopping, we live in a world that relies on mobile devices. In a study recently conducted by Think With Google, it was discovered that 82% of shoppers say they consult their phones on purchases they’re about to make in a store. This is creating smarter…

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Luck of the “On-Demand” Economy

Luck of the “On-Demand” Economy

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We all know the saying, “the customer is always right,” but how far can that power be stretched? If it were not for the consumer demand for products, businesses could not prosper. However, according to Business Insider, the new “On-Demand Economy” is changing how products and services are being viewed, desired, and purchased. This “On-Demand Economy” can be defined as, “the economic activity created by technology companies that fulfill consumer demand via the immediate provisioning of goods and services.” By…

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MyDealerOnline: The Revolutionary Inventory Solution and Lead Generation Tool for Used Car Dealerships

MyDealerOnline: The Revolutionary Inventory Solution and Lead Generation Tool for Used Car Dealerships

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MyDealerOnline, a Philadelphia-based automotive technology startup, developed a revolutionary inventory solution and lead generation tool for car dealers to compete in today’s digital age. The online inventory tool aggregates automotive auction vehicles and places those vehicles on used car dealers’ websites as additional online listings for consumer shopping. When consumers are browsing the additional automotive listings on a dealer’s site, they can inquire about a particular vehicle through MyDealerOnline’s lead capturing technology. Through MyDealerOnline’s lead management system, the consumer can…

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Could The “Car Salesman” Era Be Over?

Could The “Car Salesman” Era Be Over?

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When considering characteristics of car salesmen, what do you think of? Would it depend on how quickly you want to take home a car, the type of mood you are in, or simply past experiences? Car Salesmen are aggressive but successful, and also aggravating but consistent. It is because of these characteristics that car sales have been steadily selling in the past years of this industry. Edmunds.com decides to take a look at the profession from the salesman’s perspective rather…

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Tips to Turning Inventory in an Infiltrated Market

Tips to Turning Inventory in an Infiltrated Market

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1 week, 1 month, 2 months, uh oh, don’t say it; 3 months you’ve had a car sitting unsold on your lot. Once you’ve hit that three month threshold with a car you thought was going to be the next quick sell, you know it’s time to start looking at other options for getting that vehicle off your lot. The unit starts aging, the return on investment begins declining and your stuck with a car that nobody seems to want. Trends show…

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Digital Shifts in the Automotive Industry

Digital Shifts in the Automotive Industry

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The traditional trends so common throughout the existence of the auto industry are slowly but surely making that big leap towards all things digital. The digital shift of the auto industry has been a tad slower than other industries but are highly visible online, with automotive marketplaces infiltrating the internet and other technologies that require minimal dealer to customer interaction. One cannot pretend these that opportunities do not entice eager car shopping consumers, so dealers must find a way to embrace the…

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